May the Force Be With You – or in this case, May the Fourth Be With You. Merchants online and in stores are pumping out new gadgets, clothing, accessories and fabric in preparation for the December release of Star Wars: Episode VII – The Force Awakens. Retailers are using the hashtag #forcefriday.
JoAnn Craft and Fabric Store is showcasing multiple new fabric designs from the Star Wars franchise and is offering discounts for the Labor Day weekend which leads to a double win for fans of the franchise.
Hancock Fabrics is also featuring numerous new Star Wars patterned fabrics and is also running Labor Day weekend sales.
If you want to add a droid to your life, Think Geek has new hand towels and pillows.
They are also offering this exclusive 3 pin set to anyone who spends $75 on Star Wars merch.
Her Universe is a company that is run by women, who design specifically for female nerds. They have many new designs revealed today.
Not everyone is happy about Disney now owning the Star Wars franchise, but today might be a good day to reap the benefits. They have come out with dozens of new products and shipping is free!
There are some unexpected participants in the Force Friday events. Pottery Barn has created a Millennium Falcon bed, new sheet sets and sleeping bags.
And finally, for those who may wish to cosplay as their favorite Star Wars character, new lightsabers! (These are available at multiple venues.)
So go forth and spend and MAY THE FORCE BE WITH YOU.