New York Times Prints Two Blank Pages as Off-beat Ad Campaign for ‘The Book Thief’


For the first time in history, The New York Times has published with two completely blank pages. Pages 9 and 10 were left blank as part of an attention grabbing ad campaign by Fox entertainment. The bottom of the pages still said the name of the paper, the page numbers and gave a link to the website:

The film, The Book Thief is scheduled for release on Novemeber 15th and is being advertised with the tagline, “Imagine a world without words.”

The best-selling YA novel as summarized on

It is 1939. Nazi Germany. The country is holding its breath. Death has never been busier, and will become busier still.

Liesel Meminger is a foster girl living outside of Munich, who scratches out a meager existence for herself by stealing when she encounters something she can’t resist–books. With the help of her accordion-playing foster father, she learns to read and shares her stolen books with her neighbors during bombing raids as well as with the Jewish man hidden in her basement.

The film will star Geoffrey Rush, Emma Watson and is directed by Brian Percival,

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